The post holder will source, negotiate and secure sponsorship partners and Naming Right agreements with local and international businesses for Al Dana Amphitheatre.
Job output
- Design and implement a strategic business plan that expands the company’s revenue streams though commercial partners.
- Work closely with the Al Dana CEO to identify commercial opportunities.
- Create a “sales deck” that can be presented to future partners.
- Identify branding and visibility locations across Al Dana which can be included in the sales deck.
- Price the Al Dana assets that can be offered in return for sponsorships.
- Identify key potential partners for Naming Right agreements and sponsorships.
- Lead on negotiations with new partners.
- Manage all aspects of the agreed sponsorship and Naming Right agreements.
- Identify “added value” opportunities that can be offered to new and existing partners.
- Ensure that all financial payments are being made by the sponsorship partner(s).
- Work with the CEO and Legal if there are any potential disputes regarding the contractual agreements.
- Work closely with the Marketing and PR Managers to produce artwork and visibility requirements of the sponsor.
- Work closely with the Operations Manager to ensure that all sponsorship visibility is not damaged or removed during the length of the agreement.
- Inform the event manager of any potential sponsors that may conflict with any touring sponsors by the promoters.
- Resolve any conflicts with the Al Dana sponsors and tour sponsors.
- Always protect the Al Dana sponsors and partnership agreements.
- Achieve all sales targets as agreed by Al Dana.
- Manage the sales team members to exceed sales targets individually and as a department.
- Ensure that the sales staff are being proactive and are using all possible platforms to source and achieve agreements for Al Dana.
- Provide the CEO with weekly and monthly sales update reports.
- Identify emerging markets and market shifts while being fully aware of new venues and competition status.
- Implement local sales programmes by developing field sales action plans.
- Assess and conduct sales training sessions for the sales team to ensure they are successful.
- Work closely with the finance department to produce revenue statements in an efficient and periodic manner.
- Liaise with Marketing Manager to ensure that the sales opportunities are visible in all Al Dana social media platforms.
- Achieve clear deadlines set across all sales objectives.
- Always maintain professionalism and Lead by Example.
- Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI targets are met.
- Be present at all events at Al Dana and BIC and any other events as directed by the CEO to network and meet and greet commercial partners.
Requirements and qualifications
- Bachelor’s Degree in Business Administration, Commerce or Marketing.
- Minimum of 6 years’ experience.
- A detailed knowledge of local and international businesses with contacts that can be used to secure sponsorship and Naming Right partners.
- Excellent written and verbal communication (English & Arabic) and interpersonal skills.
- Excellent interpersonal skills to be client focused with a professional approach to work, colleagues and external contacts, being persuasive and influential, able to build and develop professional networks to promote and sell Al Dana assets and activities.
- Excellent management and organisational skills, ability to work independently with minimal supervision and with a systemised/methodical approach to managing multi-stream and complex workload, with the ability to work under pressure to meet deadlines.
- Attention to detail, excellent numeracy and accuracy, plus the ability to check detailed information, analyze data and critique own work and the work of others.
- Advanced skills in MS Office programs (Word / Excel / PowerPoint) and able to utilize these applications.
- Create sales decks, presentations for commercial meetings and pitches.
- Experience in negotiating to achieve a positive result for the business.
- Excellent presentation skills.
- Willing to work a flexible schedule.
- Drive to seek out commercial opportunities.
- Able to maintain stable performance under pressure.
- Proven track record in sales.
- Problem analysis and problem-solving.
- Team-leadership.
- Persuasiveness.
- Adaptability.
- Creativity.
- Judgment.
- Decision-making.