Al Dana Amphitheatre Careers

Sales Manager



The post holder will source, negotiate and secure sponsorship partners and Naming Right agreements with local and international businesses for Al Dana Amphitheatre.

Job output

  • Design and implement a strategic business plan that expands the company’s revenue streams though commercial partners.
  • Work closely with the Al Dana CEO to identify commercial opportunities.
  • Create a “sales deck” that can be presented to future partners.
  • Identify branding and visibility locations across Al Dana which can be included in the sales deck.
  • Price the Al Dana assets that can be offered in return for sponsorships.
  • Identify key potential partners for Naming Right agreements and sponsorships.
  • Lead on negotiations with new partners.
  • Manage all aspects of the agreed sponsorship and Naming Right agreements.
  • Identify “added value” opportunities that can be offered to new and existing partners.
  • Ensure that all financial payments are being made by the sponsorship partner(s).
  • Work with the CEO and Legal if there are any potential disputes regarding the contractual agreements.
  • Work closely with the Marketing and PR Managers to produce artwork and visibility requirements of the sponsor.
  • Work closely with the Operations Manager to ensure that all sponsorship visibility is not damaged or removed during the length of the agreement.
  • Inform the event manager of any potential sponsors that may conflict with any touring sponsors by the promoters.
  • Resolve any conflicts with the Al Dana sponsors and tour sponsors.
  • Always protect the Al Dana sponsors and partnership agreements.
  • Achieve all sales targets as agreed by Al Dana.
  • Manage the sales team members to exceed sales targets individually and as a department.
  • Ensure that the sales staff are being proactive and are using all possible platforms to source and achieve agreements for Al Dana.
  • Provide the CEO with weekly and monthly sales update reports.
  • Identify emerging markets and market shifts while being fully aware of new venues and competition status.
  • Implement local sales programmes by developing field sales action plans.
  • Assess and conduct sales training sessions for the sales team to ensure they are successful.
  • Work closely with the finance department to produce revenue statements in an efficient and periodic manner.
  • Liaise with Marketing Manager to ensure that the sales opportunities are visible in all Al Dana social media platforms.
  • Achieve clear deadlines set across all sales objectives.
  • Always maintain professionalism and Lead by Example.
  • Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI targets are met.
  • Be present at all events at Al Dana and BIC and any other events as directed by the CEO to network and meet and greet commercial partners.

Requirements and qualifications

  • Bachelor’s Degree in Business Administration, Commerce or Marketing.
  • Minimum of 6 years’ experience.
  • A detailed knowledge of local and international businesses with contacts that can be used to secure sponsorship and Naming Right partners.
  • Excellent written and verbal communication (English & Arabic) and interpersonal skills.
  • Excellent interpersonal skills to be client focused with a professional approach to work, colleagues and external contacts, being persuasive and influential, able to build and develop professional networks to promote and sell Al Dana assets and activities.
  • Excellent management and organisational skills, ability to work independently with minimal supervision and with a systemised/methodical approach to managing multi-stream and complex workload, with the ability to work under pressure to meet deadlines.
  • Attention to detail, excellent numeracy and accuracy, plus the ability to check detailed information, analyze data and critique own work and the work of others.
  • Advanced skills in MS Office programs (Word / Excel / PowerPoint) and able to utilize these applications.
  • Create sales decks, presentations for commercial meetings and pitches.
  • Experience in negotiating to achieve a positive result for the business.
  • Excellent presentation skills.
  • Willing to work a flexible schedule.
  • Drive to seek out commercial opportunities.
  • Able to maintain stable performance under pressure.
  • Proven track record in sales.
  • Problem analysis and problem-solving.
  • Team-leadership.
  • Persuasiveness.
  • Adaptability.
  • Creativity.
  • Judgment.
  • Decision-making.